COURSE INTRODUCTION AND APPLICATION INFORMATION

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Course Name

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
	Fall

Prerequisites	None
Course Language
Course Type	Required
Course Level	-
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Q&A
Course Coordinator	Prof. Dr. Alexander van ECK
Course Lecturer(s)	Öğr. Gör. Onur MENGİ Öğr. Gör. Özge Yağcı Öğr. Gör. Thomas KEOGH Prof. Dr. Alexander van ECK Öğr. Gör. Seda ÖZEN TANYILDIZI
Assistant(s)	-

Course Objectives
Learning Outcomes	The students who succeeded in this course; Student will be able to explain the concept of composition in art and design. Student will be able to explain the concept of color in art and design. Student will be able to explain the concept of light in art and design. Student will be able to explain the concept of texture in art and design. Student will be able to explain the concepts of space and time in art and design. Student will be able to explain the concept of representation in art and design. Student will be able to explain the concept of text in art and design. Student will be able to analyze and discuss a work of art or design using the above concepts, regardless of time period, style or whether or not students have seen it before.
Course Description

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Managment Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Required Materials
1	Introduction	None
2	Composition	Reading: “Proportion,”from Art Fundamentals, pp. 5660.
3	Color	Reading: “Simultaneous Contrast,” Art Fundamentals, pp. 156161.
4	Holiday	None
5	Light	Reading: “Chiascuro & Tenebrism,” Art Fundamentals, pp. 116119.
6	Movie Screening	None
7	MidTerm 1	None
8	Texture	Reading: “Texture, Pattern, Composition,” Art Fundamentals, pp. 136139.
9	Space	Reading: “Line, Shape, Value, Texture, Color, Space,”Art Fundamentals, pp. 202207.
10	Time	Reading: “Motion Pictures, Video, the Computer and Art,”Art Fundamentals, pp. 213215.
11	Review of readings and lectures	None
12	MidTerm 2	None
13	Representation	Reading: Ernst Gombrich, “Pygmalion’s Power,” Art and Illusion,pp. 8083.
14	Text	Reading: Janet Marquardt and Stephen Eskilson, “AfricanAmerican Art History,” Frames of Reference, pp. 329332.
15	Review of readings and lectures	None
16	Review of the semester	None

Course Notes/Textbooks

None

Suggested Readings/Materials

Art Fundamentals: Theory and Practice. Otto G. Ocvirk, Robert E. Stinton, Philip R. Wigg, Robert O. Bone and David L. Cayton. McGraw Hill: New York, 2006.Ernst Gombrich, Art and Illusion: A Study in the Psychology of Pictorial Representation. Phaidon Press: London, 2002 (6th edition).Janet Marquardt and Stephen Eskilson, Frames of Reference: Art, History and the World. McGraw Hill: New York, 2005 (16th edition).

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project	1	25
Seminar / Workshop
Oral Exam
Midterm	2	50
Final Exam	1	25
Total

Weighting of Semester Activities on the Final Grade	4	75
Weighting of End-of-Semester Activities on the Final Grade	1	25
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: 16 x total hours)	16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project	1	16
Seminar / Workshop
Oral Exam
Midterms	2	15
Final Exams	1	15
		Total	93

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design (Multimedia, Photography, Graphic Design and Typography),					X
2	To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey,			X
3	To be able combine images and words creatively in order to convey visual ideas			X
4	To attain a high level of complex problemsolving using a variety of design methodologies,	X
5	To understand the principles of compositional space			X
6	To have a clear understanding of creative art direction,	X
7	To attain proficiency on the implementation of production standards and to be able to use Visual Communication Design related software and communication technologies.	X
8	To have an advanced level knowledge and experience in photography and video production, including image processing, editing and postproduction techniques,	X
9	By using a second foreign language at least on an intermediate level, to be able to follow the information in Visual Communication Design and communicate with colleagues,					X
10	To have social and ethical awareness in the stages of creating, applying and evaluating the practices related to Visual Communication Design, and to act consciously and sensitively in the application of these values,		X
11	To take responsibility both as an individual and as a team member in order to solve creatively the unexpected and unforeseen complex design problems encountered in the Visual Communication Design practices.	X
12	To utilize the ability to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake selfdirected and continuous education in the discipline.					X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest